Perfect Velvet
Imaginary packaging redesign for K-Pop group Red Velvet's Perfect Velvet album. | 2021 | Adobe InDesign
One thing I always had felt was lacking with this album was the actual package design itself.
So... I took it upon myself to make a package design that better fit the concept, to me. putting the entire album inside a pizza box, including a separate soft cover photobook rather than attaching it to the actual digipack (Though the company could choose to combine them if they'd like to) and then redesigning the backs of half of the photocards for the album as well.
I wanted to lean heavy into the pizza theme given the music video's theme, but I also wanted to lean heavily into the killer part of it, which is why I included each of the girls' weapons on the back of the photocards. Each of them got assigned their own weapon (to go along with other things they've been assigned individually, like animals, colors, fruits, and smoothies), so why was it so overlooked?!
All in all, I feel that this packaging better represents the music video for the song and also encapsulates the juxtaposition between Red Velvet's sexy R&B sound and the more playful elements in their songs as well on this album.








