Business Cards
Business cards for Mariel | 2024 | Adobe InDesign
Mariel had just pivoted from a more writing-focused career to one as a human relations and hiring director. Because of this, she needed some snappy new business cards to show this off and hand it to new clients and potential job opportunities.
She wanted her cards to have the main elements of seeming professional but not cold, creative but not childish, and was inspired by the dog logo of another brand, Knopf. Using this, I presented a handful of type options and layouts, some with more type variety than others.
Mariel chose one from Levi Szekeres called Drybrush. From there, it was a matter of finding elements and arranging everything into its places. The final design captures all the elements she wanted in one neat package.
Process
Step 1: Overview
This is where I provide a few different ideas of where the project can go.
Step 2: Tweak & Tweak
Here's where I hone in on what the client wants and fully flesh out what they want in their project. I send them a draft, they send back the tweaks. Rinse & repeat.
Step 3: The Big Finish
This is the finale! I send them a full copy of their project in .pdf form, both a regular & print ready version, and also give them a snappy mock-up of their project so they can show it off to others. When I get back the email that says "Looks great, Val!" I know my work here is done!